Dedicated E-Blast Guidelines

Specs:

  • Up to 2 images + 1 logo
    • PNG or JPG format
    • Your choice of dimensions (we suggest square or landscape images– not taller than the width)
  • Up to 2 Call to Action buttons
    • Tell us the text and URLs, and we can create the buttons on our end
  • Your copy (text)
    • We suggest 100-150 words for the best chance of reader retention.
  • Your email subject line
    • Must contain business name
    • Business name must begin within the first 20 characters

Additional Note: “We” and “Us” may not be used in the advertiser’s content unless it is clearly referring to the advertiser. This includes the subject line.

  • Acceptable: “We here at the YMCA invite you to join us for an open house”
  • Not acceptable: “Join us for an open house at the YMCA”

See these e-blast examples: